Uber’s 'Effortless Night' dances away with both sexes

Realeyes, 23 June 2017 - Colin Pye, Creative Director at Realeyes, writes: If you’ve seen Uber’s inaugural ad ‘Effortless Night’ by Creative Agency BBH, there’s something captivating about watching these two protagonists dance from scene to scene, or should I say Uber to Uber?  As we can put numbers to emotions, we were curious to see what it was that makes this a dance to remember.

A nod to 1950s musicals a-la Westside Story or Singin' In the Rain, the story captures the awkward and somewhat clumsy moments of dating while they seamlessly pass through the date scenes making it a feel-good spot that sees happiness build and reaching a positive climax as they dance in the rain together. Even without looking at the actual ad, the chart line shows that it’s a well executed story. More...