YouGov Announces New Digital Advertising Platform "YouGov Direct"


Feb 12, 2018 - YouGov announced the development of a new digital advertising platform, YouGov Direct, a blockchain-based platform and ad network that empowers users to choose which attributes they make available to advertisers.

Currently consumers have little control over their data, while ineffective targeting has a negative impact on brands and publishers. YouGov Direct aims to overcome those problems in the ad ecosystem by harnessing blockchain technology to verify the data exchange between consumers and advertisers.

Through YouGov Direct, panellists will be able to choose which personal attributes to make available to third parties while remaining anonymous. For example, a user might decide to share information about favourite hobbies and withhold data related to health history. In exchange for sharing their data, users will earn additional rewards. More…