YouGov Upgrades Reports Business to Tap 'Cube' Data

Stephen Harmston

Stephen Harmston

March 2, 2017 - Posted at MrWeb News Online: YouGov has upgraded its market intelligence Reports business, through which clients and prospects can sample and interact with the firm's connected data.

YouGov Reports draws on the full breadth of the company's research products and services, including its proprietary panel of consumers. The service covers more than 1,500 topic areas across 300 reports, providing consumer opinions, attitudes and behaviour data, along with market trends, forecasts and competitor intelligence. 

Divisional Head Stephen Harmston [pictured] says each report is 'packed with high-quality data, expert analyses and real business recommendations exploring a number of areas such as market overview, consumer profiles, commercial hurdles and actionable insights'. He adds: 'Furthermore, our enhanced portal is designed to give brand and insight managers a fully interactive platform with great visualisations that allows them to sample the power of the YouGov Cube'. More...