YouTube Activates Measurement Program, Aims to Standardize and Verify Data

June 23, 2017 -  Tobi Elkin of Mediapost writes: YouTube on Friday said it activated its YouTube Measurement Program (YTMP), a new certification program that aims to standardize and verify YouTube data used by measurement companies. The certification ensures that companies using YouTube API Services are offering consistently verified YouTube measurement data. The move, part of a broader change to YouTube’s API Services that was announced last year, seeks to help participating measurement companies provide accurate, consistent, and relevant YouTube measurement data to their clients and users.

The program is intended for companies using YouTube’s API to gather public data about videos, channels, and playlists to create insights. More...