Zaius Secures $30M in Series B Round Led by Insight Venture Partners

 Mark Gally

Mark Gally

BOSTON, MA APRIL 12, 2018 - Zaius, the CRM built for B2C marketers, today announced it has raised $30 million in a Series B investment round led by Insight Venture Partners. Previous investors Matrix Partners, Underscore VC and Leaders Fund also participated in the round. Bringing its total funding to $50.8 million, Zaius will use this investment to further develop its partner and developer ecosystem, as well as expand its platform functionality.

Zaius solves a critical problem that plagues today’s marketers. Data and action are often siloed in two systems: analytics and customer data platforms that are owned by analysts and managed by IT, and marketing automation systems such as email service providers that are designed solely to run campaigns and lack the data to give a complete view of a customer’s activity. Zaius merges these systems into one platform that is owned by marketers, dramatically increasing revenue per message and customer reach.

“Marketers today need an application that allows them to do the entire marketer’s workflow in a single platform – from opportunity discovery to lifecycle management to content and campaign creation. B2C CRM alone can do that,” said Mark Gally [pictured] CEO, Zaius. “We’ve always prided ourselves on being a nimble company that exceeds our customers’ expectations, and with this funding we’re able to devote even more resources to this mission. This is the end of siloed, legacy technology.” More...