August 9, 2018 - RealityMine today announced the addition of RealLife Answers to its data product offerings.
New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a joint solution for marketers and their supporting agencies that enables brands to increase the accuracy and predictive power of their omnichannel marketing efforts, resulting in consumers receiving more relevant offers when they are most interested in considering a purchase.
May 16, 2018 - Chandos Quill [pictured], VP, Global Data and Strategic Alliances at ACXIOM, writes: At I-COM, Chandos Quill of ACXIOM spoke on a panel about business models for data partnerships with representatives from Winterberry Group, IPG Media Brands, IBM, and Ebiquity. Here, she considers the ideas behind the term and how we might nuance our understanding.
CONWAY, Ark. — (May 9, 2018) — Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced the availability of its Global Data Navigator tool for U.S. and international marketers, as well as the continued expansion of Acxiom global data coverage into Brazil, the Netherlands and Italy.
CHICAGO — April 18, 2018 — IRI®, a global leader in innovative solutions and services for consumer, retail, and media companies, today announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter health care organizations, retailers, and media companies.
New York, NY — February 20, 2018 — Tapad, the company reinventing personalization for the modern marketer, today announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company’s proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers better connect and engage with both new and existing customers.
PALM DESERT, CA (February 13, 2018) —The Interactive Advertising Bureau (IAB), its Data Center of Excellence, and the Data & Marketing Association (DMA) have released “The Data-Centric Organization 2018,” the results of a survey showing that U.S. marketers and publishers remain intensely focused on achieving “data centricity” across their organizations, with 90 percent responding that they either have or are developing an enterprise strategy centered on customer data.
Feb 8, 2018 - David Blecken, executive editor, Campaign Japan, writes: Rakuten Data Marketing, a joint-venture between Rakuten and Dentsu (the companies hold 51% and 49% stakes respectively) opened for business in late 2017. As high-tech as you might expect a data consultancy led by an ecommerce company to be, president and representative director Makoto Arima [pictured] explains that at its heart is the desire to finally measure the impact of TV on purchase behaviour.
January 23, 2018 - Campaign Asia: Atique Kazi [pictured], Director, India at Xaxis, writes: India has an enormous digital audience that can often be viewed as too overwhelming for domestic advertisers, much less international advertisers.
Michael Achtzehn, Senior Content Manager at Webtrekk, writes:
What is the GDPR?
The GDPR, the EU’s General Data Protection Regulation, comes into force on 25th May 2018. Companies operating in the EU will be expected to respect EU residents’ rights on personal data stored by these companies. This means that personal data must be protected, and users have the right to have their data altered or deleted.