Predictive Analytics

Prosper and Acxiom Expand Partnership to Create Powerful Predictive Audiences

Prosper and Acxiom Expand Partnership to Create Powerful Predictive Audiences

New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a joint solution for marketers and their supporting agencies that enables brands to increase the accuracy and predictive power of their omnichannel marketing efforts, resulting in consumers receiving more relevant offers when they are most interested in considering a purchase.

GfK MRI, Acxiom Partner to Bring Unmatched Quality to Audience Activation

GfK MRI, Acxiom Partner to Bring Unmatched Quality to Audience Activation

June 5, 2018 - NEW YORK--(BUSINESS WIRE)--With marketers increasing their focus on data reliability and targeting effectiveness, GfK MRI and Acxiom® have joined forces to develop MRI Predictive Audiences Powered by Acxiom™ – an end-to-end, privacy-conscious solution for omnichannel marketing planning and execution.

WalkMe Artificial Intelligence Anticipates User Actions in Enterprise Applications

WalkMe Artificial Intelligence Anticipates User Actions in Enterprise Applications

SAN FRANCISCO, Feb. 7, 2018 /PRNewswire/ -- WalkMe, the leading digital adoption platform and one of the fastest growing software companies globally, today announced that it has launched WalkMe Artificial Intelligence (AI) Predictive Analytics, an enterprise-grade solution that can understand users' behaviors while they're using a system, and predict their next actions in order to drive greater user engagement and adoption.

Merkle strengthens European data analytics offering with acquisition of Aquila Insight

Merkle strengthens European data analytics offering with acquisition of Aquila Insight

July 3, 2017 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of Aquila Insight (www.aquilainsight.com), one of the largest independent data analytics organizations in the UK. This marks Merkle’s second European acquisition of 2017, following that of Spain-based, digital analytics consultancy, DIVISADERO, in April.

CNN International Commercial transforms insight and AI capabilities through creation of Audiences and Data group

CNN International Commercial transforms insight and AI capabilities through creation of Audiences and Data group

June 7, 2017CNN International Commercial (CNNIC) is investing in industry-leading data insight, analytics and artificial intelligence (AI) capabilities as it evolves the way that advertisers can partner with CNN for pan regional TV and digital campaigns that are fully accountable, regardless of the platform.

In US, DataRobot Acquires Nutonian

In US, DataRobot Acquires Nutonian

Boston, MA. – May 23, 2017 - Gareth Go, Web Director at DataRobot, writes: DataRobot, the leader in automated machine learning, today announced it has acquired Nutonian, Inc., a data science software company specializing in time series analytical modeling. Terms of the acquisition were not disclosed, and the deal is officially closed.

AdTheorent Integrates with Commerce Signals to Leverage Purchase Insights

AdTheorent Integrates with Commerce Signals to Leverage Purchase Insights

January 26, 2017 - AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, today announced its engagement with Commerce Signals, the leader in connecting advertisers and publishers to aggregate insights from transaction data, to enable optimization and measurement of digital media campaigns based on actual online and in-store purchases.

In France, Sidetrade acquires Artificial Intelligence start-up BrightTarget

In France, Sidetrade acquires Artificial Intelligence start-up BrightTarget

Paris, France – 21 November 2016 – Sidetrade (Euronext: ALBFR.PA), the leading global provider of Predictive Sales-to-Cash solutions, announces the final acquisition of British start-up, BrightTarget Ltd, specialist in Artificial Intelligence solutions for B2B Sales & Marketing.