I-COM Global Summit 2016
'Making Data Human'
Seville, Spain, April 18 – 21, 2016
Turning lets say simple consumer insight into a programmatic buying exercise - that’s been quite compelling. Presented in 7 minutes, so it has to be very clear and to the point.
I think it’s a great event, which brings together a lot of people that are focused on data, media, marketing and the changing landscape of media agencies and data big brands…[I-COM Global Summit] it’s a great place to learn and collaborate.
I’m loving the I-COM conference. The quality of attendees is really second to none. It’s an amazing group of people coming together, talking about data, the implications for marketers. It is just really exciting.
Massively impressed by the quality of the presentations and the quality of all the attendees. I am really taking some real learnings. Looking forward to the rest of the [I-COM] conference.
I-COM really is the premier global digital analytics conference. And it is something that we [at Merkle] take very seriously. It is very important to us as an organization and something that we like to play very active role with.
This type of event is really important to me. I get to expand my network, I get to learn great things on what’s happening around the world. New, unique ways of leveraging data for value for my customers and for their customers.
I had the opportunity not only to attend but also to actively participate as speaker in the 6th Edition of the I-COM Global summit in April 2015. It was a really wonderful experience that did not deceive any expectations: high level attendees, international scope, relevant and pretty innovative contents, amazing organization...definitely highly recommended for marketeers, researchers and data analysts.
Andreas put together one of the finest professional and industry events I have attended. Expertly curated, with an eye for detail set against a wide, broad horizon and filled with excellent presenters and content. The event design met the same high standard, great hosting, wonderful food and some fantastic new friendships made.
I-COM is Global Media Industry event. Andreas and his team put on an incredible show in San Sebastian Spain in 2015. I-COM is a blend of top Global industry talent, high quality content and amazing social occasions. If you have not been to the event, then go! If you have been to the event, I am sure to see you next year in Seville.
Incredibly grateful for the opportunity to speak to such a distinguished group of data-driven professionals! Learned as much while eating pintxo as listening to sessions! Great people! Thank you, all! #icom15
I joined I-COM Global Annual Summit 2015 at the beautiful San Sebastian, Spain. It was probably the most prestigious marketing industry event I have attended. As a startup we have met many industry experts and learnt about what's latest and greatest of data marketing, and thanks to Andreas' great team @I-COM we had an amazing experience of the local food, fun and friends. Thanks Andreas and the I-COM team. It was our first, and I am pretty sure it was not our last.
I was fortunate enough to attend the 2015 I-COM Global Summit held in San Sebastian this year. This was definitely one of the best digital conferences I have ever attended. Not only were the topics well planned, but the presentations where in-depth and well explored by true practitioners. The data hackathon was another impressive component of I-COM. While other conferences discuss about big data, in I-COM, they had teams compete against a real brief, this demonstrates I-COM belief in using data creatively and strategically to deliver business values.
Absolutely fantastic conference. I think the organization has been absolutely tremendous, the topics have been really good, and most importantly the discussion. The discussions that the team has had, absolutely brilliant.
A fascinating group of people, all focused on trying to figure out what the future of data is in our industry, in order to help advertisers to make money for their businesses.
In April 2016, the 7th edition of the I-COM Global Summit gathered more than 400 experts in Smart Data Marketing from over 30 different countries in Seville, Spain.
After a week of insightful presentations, innovative projects and a good dose of Spanish culture and fun, one thing was clear: in order to make data human, people need to be at the center of advertising and communication strategies.
The output from I-COM Global Summit 2016 has been brought together in a special whitepaper Making Data Human that is now available.
As people become more aware of the value and uses of their personal data and the privacy debate gains momentum, marketers have the opportunity to find more ways to build trust through transparency, the sharing of data and a true value exchange with people.
I-COM is continuing to build upon the new and innovative areas covered in Seville – such as ongoing trends in device fragmentation, increase in mobile use and online video consumption, the evolution towards programmatic TV and the emergence of new ad formats like native advertising – all bring with them both challenges and opportunities.
To learn more about Making Data Human, you can access the official I-COM Global Summit 2016 whitepaper though our partners at Digilant – enter your details to receive your digital copy.