I-COM Global Summit
Preliminary Programme

Theme: 'The Reality Disruption Field'

9th Edition | San Sebastian, April 9 - 12, 2018


The Summit Programme details the I-COM Global Summit – including Speakers Schedule, Roundtables, Networking Events, Dinners and Social Happenings.

    ◆  Pre-Summit Programme: April 6 - 10
    ◆  I-COM Global Summit: April 9 - 12
    ◆  Post-Summit Days: April 13 - 14

* The I-COM Global Summit programme is subject to change. Any changes to the programme will be reflected within 3 working days.

Pre-Summit Programme: I-COM Data Science Hackathons | San Sebastian
The I-COM Pre-Summit weekend (April 6 - 8) consists of:
  • Lunch and Dinner Meetups
  • Data Science Hackathons
I-COM Global Summit Preliminary Programme 2018 | San Sebastian
Day 1 Monday, April 9
09:00 - 16:00 D-MIB (Digital Measurement Industry Bodies) Private Roundtable
13:00 Optional Lunch Meetup - Location TBA
Summit Venue : Hotel Maria Cristina
11:00 Registration
15:00 Welcome Coffee & Networking
15:30 I-COM Open Roundtables
17:30 Meet & Greet
18:30 Welcome Cocktail Reception
20:00 Private Dinners
Day 2 Tuesday, April 10
Summit Venue : Victoria Eugenia Theater
09:00 - 09:05 Opening Remarks: Andreas Cohen - Chairman & Founder, I-COM Global
09:05 - 10:30
I-COM Data Creativity Awards - Session I
Official Selection (Finalists) Present their Entries
10:30 - 11:00 Coffee Break
11:00 - 12:50
I-COM Data Creativity Awards - Session II
Official Selection (Finalists) Present their Entries
12:50 - 13:50 Lunch
13:50 - 15:20
I-COM Data Science Hackathon
Finalist Presentations
15:20 - 15:50 Coffee Break
15:50 - 18:15
I-COM Data Startup Competition
Finalist Presentations
18:15 - 19:30 Break - Prepare for Gala Awards Dinner
Gala Awards Cocktail
19:30 - 00:00
Gala Awards Dinner
Dress Code: Black Tie Preferred

Featuring cuisine from:
Chef Eneko Atcha Azurmendi
Michelin ***, TheWorlds50Best
Chef Eneko is famous for his innovative cuisine with sustainability at its heart. Introductory video coming soon.
Day 3 Wednesday, April 11
Summit Venue : Victoria Eugenia Theater
9:00 - 09:10 Patronage Welcome: Andreas Cohen, Chairman & Founder, I-COM Global
9:10 - 13:00
I-COM Global Summit Conference - Morning Sessions - "The Big Picture"
*Sessions in alphabetical order; timing and speakers TBA
  • Application of Data Science in a Real World
  • Business Models for Data Partnerships
  • Case Studies in Omnichannel Personalization
  • Data at the Intersection of Media & eCommerce
  • Data Architecture Design for Analytics
  • Disrupting Data Privacy
  • Identity Management meets Data Management
  • How does Disruption Affect the World of Data
  • How can Disruptors Build & Maintain Trust
  • Leading Data-Driven Business Transformation
  • Measurement and Data in the World of Walled Gardens
  • Navigating Data in Digital Transformation
  • Real-Time Brand Safety
  • Talent Education, Training, Operations and Team Structure for Today and Tomorrow
  • The Role of Blockchain in the World of Marketing
13:00 - 13:20 Group Picture
13:20 - 14:30 Lunch
14:30 - 18:15
I-COM Global Summit Conference - Afternoon Sessions - "Ecosystem and Channels"
*Sessions in alphabetical order; timing and speakers TBA
  • Addressing Barriers to Programmatic (Transparency, Viewability, NHT, Ad Blocking, Inventory Quality, Audience Targeting Limitations, Fraudulent Impressions, Brand Safety)
  • Cross Media and Device Measurement
  • How is Multi-touch Attribution Combined with Econometric & Media Mix Modeling to Provide Cross-Channel Measurement
  • Leveraging and Measuring Mobile & Location Based Marketing
  • Leveraging Quality Big Data for Effective Targeting & Data Activation
  • Multi-Screen Video Audience Measurement
  • Native Advertising & Content Marketing
  • Programmatic TV - The Next Frontier for First Party Data
  • The Rise of Smart TV & Return Path Data Globally
18:15 - 19:15 Break
Pintxo Bar Tour
Departure: Hotel Maria Cristina
Dress Code: Smart Casual with Comfortable Footwear
Cuban Cigar Bar & Nightcap
Day 4 Thursday, April 12
Summit Venue : Victoria Eugenia Theater
9:00 - 13:30
I-COM Global Summit Conference - Morning Sessions - "Consumer and Data"
*Sessions in alphabetical order; timing and speakers TBA
  • Consumer Insights Driving Business Data Integration
  • Data Integration
  • Data Sharing and the Consumer Value Exchange
  • Data Quality, Data Integrity, Data Validation, Data Correction
  • Engaging Customers via New Channels
  • Equifax and Safari: Implications for the Data Ecosystem
  • Gen Z is Changing the Marketing Game
  • Human Narrative Through Data
  • Lies, Damned Lies, and Statistics. Exploring the Underbelly of Data Science
  • Setting a Moral Compass for Your Data Strategy
  • The Next Generation Ad Experience
  • Trends in Social & The Implications for the Ad Model
  • Unlocking the Consumer Journey
  • Using Data in Creative Development
13:30 - 14:40 Lunch
14:40 - 18:15
I-COM Global Summit Conference - Afternoon Sessions - "Future Trends"
*Sessions in alphabetical order; timing and speakers TBA
  • AI Enabled Technologies Driving Data/Product Innovation
  • Emerging Methodologies in Media Payments (Blockchain, eWallet, POP)
  • Differences in Data Concepts (Machine Learning, Data Visualization, Coding Languages, Algorithms, Bots, Automatization); What Methodology will Lead
  • How GDPR and the Proposed ePrivacy Legislation will Change the World of Data & ePrivacy in the Next Several Decades
  • IOT - How Consumer Behaviour will Change
  • IOT and Smart Cities
  • Leveraging Value from IOT Data
  • Leveraging AI in the Creative Process
  • New Technologies in Measurement Innovation
  • The World of Autonomous Vehicles in 2021
  • What Happens to the Adtech Stack in an Opt-In World
  • What Innovative Approaches for Creating Value from Big Data will Emerge in the Next 3 Years
  • What is the Future of Data Pools, Lakes, Sharing and 2nd Party Data
  • What will a Marketing Cloud of the Future Look Like; Who will Own It
18:15 Break
20:00 - 00:00
Official Closing DinnerNEW
Dress Code: Smart Casual
Venue: Restaurant Mugaritz
Michelin **, No. 9 in the TheWorlds50Best
Chef Andoni Luis Aduriz
"Andoni Luis Aduriz, simply known as Andoni, is considered by many observers to be the natural heir to the title of Spain’s most pioneering chef after Ferran Adrià from Restaurant El Bulli". Coinciding with the 20th anniversary of Mugaritz, Andoni will prepare a special menu showcasing the evolution of their cuisine throughout the years. In 2010, a fire in the restaurant proved to be an important disruptor, as afterwards the type of cuisine shifted dramatically in favour of innovation.

Post-Summit Programme 2018
Friday - Sunday, April 13 -15
Friday All-day Basque Culinary Outing. Details TBA
Saturday and Sunday 2-day trip to the enchanting Rioja Wine Region. Details TBA