Preliminary Programme 2017

I-COM Global Summit 2017 takes place on April 24-27, 2017 in Porto. 
The Summit theme will be Data 2017: The Year of Change’.

The preliminary programme outlines the I-COM Global Summit, as well as
Pre & Post-Summit Happenings available for I-COM registered delegates.

  • Pre-Summit Happenings: April 21-23
  • Post-Summit Happenings: April 28-29

Pre-Summit Programme: I-COM Data Science Hackathon | Porto
Join the I-COM Data Science Hackathon Group over the weekend at selected lunch & dinner locations and/or the Hackathon Official Selection's presentations to the Jury on Sunday. Should you wish to sign up, please go to the following page.
Pre-Summit Friday, April 21
16:00 - 18:00 Data Science Hackathon Registration at Hotel Pestana
18:00 - 18:30 Data Science Hackathon Teams & Jury Transfer by Boat to the Hackathon Venue (TBA)
18:30 - 19:30 Data Science Hackathon Teams & Jury Orientation
20:00 - 22:30 Data Science Hackathon Welcome Dinner at Restaurant Sao Valentim
20:00 - 22:30 Optional Dinner Meetup at Restaurant Sao Valentim
Pre-Summit Saturday, April 22
08:00 Arrival of the Data Science Hackathon Teams & Judges at the Hackathon Venue
08:15 Welcome by I-COM Chairman & Data Science Hackathon Co-Chairs
09:00 START OF THE I-COM DATA SCIENCE HACKATHON - Duration 24 hours
13:00 Teams Lunch at the Hackathon venue
13:00 Optional Lunch Meetup at Bar Praia da Luz (Hackathon Jury will meet here for lunch)
20:00 Teams Dinner at the Hackathon venue
20:00 Optional Dinner Meetup at Restaurant Euskalduna Studio (Hackathon Jury will dine here)
Pre-Summit Sunday, April 23
09:00 Data Science Hackathon Results Handover to Jury at Hotel Pestana
09:30 - 13:00 BREAK - Teams to get some sleep
13:00 - 14:00 Data Science Hackathon Teams & Jury Lunch at the Hackathon venue
13:00 - 14:00 Optional Lunch Meetup at the Hackathon venue
14:15 - 15:35 Data Science Hackathon Teams & Jury: Presentation of Results I
15:35 - 15:55 Coffee Break
15:55 - 16:55 Data Science Hackathon Teams & Jury: Presentation of Results II
16:55 - 17:15 Coffee Break
17:15 - 18:15 Data Science Hackathon Teams & Jury: Presentation of Results III
18:15 - 19:00 Data Science Hackathon Jury Deliberation
19:00 - 19:30 Data Science Hackathon Finalists Nominated & Introduced to Mentors
END OF I-COM DATA SCIENCE HACKATHON / 2ND ROUND OF JUDGING
20:00 Data Science Hackathon Team & Jury Dinner at Graham’s Port House Winery (optional)
20:00 Optional Dinner Meetup at Graham’s Port House Winery

I-COM Global Summit Programme 2017 | Porto
Day 1 Monday, April 24
09:00 - 20:00 Registration & Networking at the Summit Venue, Palacio da Bolsa
13:00 Optional Lunch Meetup at Adega Sao Nicolau
START OF THE SUMMIT OFFICIAL PROGRAMME
15:00 - 17:00 I-COM Open & Private Roundtables
17:00 - 17:30 Coffee Break
18:00 - 19:00 BREAK
19:00 - 21:00 Welcome Cocktail + Meet & Greet at Palacio da Bolsa
Day 2 Tuesday, April 25
09:00 - 09:05 Patronage Welcome: Andreas Cohen, Chairman
I-COM Plenary Session at Palacio da Bolsa
09:05 - 10:30 I-COM Data Creativity Awards Presentations I
10:30 - 11:00 Morning Coffee Break
11:00 - 13:00 I-COM Data Creativity Awards Presentations II
13:00 - 14:00 Lunch
14:00 - 15:30 Data Science Hackathon Finalists’ Presentations
15:30 - 16:00 Afternoon Coffee Break
16:00 - 18:00 Data Startup Competition Presentations
18:00 - 19:00 BREAK - To get ready for the Gala Awards Dinner
19:00 - 23:00 Gala Awards Cocktail & Dinner - Venue TBA
Dress code: Black Tie Preferred
Day 3 Wednesday, April 26
Global Summit Conference: Plenary Sessions Details TBA
The I-COM Global Summit Conference consists of four main threads taking place on Wednesday & Thursday: Data, Ecosystem, Channels (Media & Retail) and Consumer
* The final date & time for each topic will be announced end of February

Data:

  • AI Enabled Technologies Driving Data / Product Innovation
  • Brand Engagement via New Channels (ie. Messenger)
  • Culinary vs Data Creativity
  • Data Activation
  • Data Architecture for Democratized Analytics & Insights
  • Data Ownership vs Sharing
  • Data, Validation, Correction
  • Innovative Approaches for Creating Value from Data
  • Navigating Data in Digital Transformation
  • Realtime Omnichannel Analytics & Personalisation
  • Rise of 1st Party Data
  • The Value of Data Visualisation

Ecosystem:

  • Application of Data Science in a Real World
  • Business Models for Data Partnerships
  • Education & Talent for Today and Tomorrow
  • Harnessing the Opportunities from Big Data in Retail & Integrating Offline Data
  • Harnessing the Opportunities from Big Data in e-commerce
  • Identity Management meets Data Management
  • Leveraging Big Data to take Programmatic to the Next Level
  • Media Buying vs Trading
  • Multi-Channel Attribution Management
  • Programmatic TV – The Next Frontier for First Party Data
  • Quantifying the Effects of Header Bidding
  • The Data Driven Marketing Officer

Channels (Media & Retail):

  • Addressing Barriers to Programmatic (Transparency, Viewability, NHT, Ad Blocking, Inventory Quality, Audience Targeting Limitations, Fraudulent Impressions, Brand Safety)
  • Cross Media & Device Measurement
  • Defining a Single Currency in a Divided Media Market
  • Leveraging & Measuring Location Based Marketing
  • Marketing Effectiveness across Channels
  • Measurement & Data in the World of Walled Gardens
  • Multi-Screen Video Audience Measurement
  • Native Advertising & Content Marketing
  • The Future of Search
  • The Rise of Smart TV & Return Path Data Globally

Consumer:

  • Building Positive Customer Experience
  • Consumer Insights Driving Business Outcomes
  • Data Sharing and the Value Exchange with Consumers
  • Effective Targeting in the Consumer Pathway
  • From Mad Men to Math Men (and back again) 
  • Gen Z is Changing the Media Game
  • Leveraging Data in the Creative Process
  • Leveraging Value from IOT (Internet of Things) Data
09:00 - 11:00 Plenary Session
11:00 - 11:30 Morning Coffee Break
11:30 - 13:10 Plenary Session
13:10 - 13:30 Group Picture
13:30 - 14:40 Lunch
14:40 - 16:20 Plenary Session
16:20 - 16:50 Afternoon Coffee Break
16:50 - 18:30 Plenary Session
18:30 - 19:30 BREAK
19:30 Tasca (Tapas) Bar Tour
23:00 - 24:00 Nightcap & Cuban Cigar Bar
Day 4 Thursday, April 27
09:00 - 10:40 Plenary Session
10:40 - 11:40 Morning Coffee Break & Breakout Sessions
11:40 - 13:20 Plenary Session
13:20 - 14:30 Lunch
14:30 - 16:20 Plenary Session
16:20 - 16:50 Afternoon Coffee Break
16:50 - 18:30 Plenary Session
18:30 CLOSING
END OF THE SUMMIT OFFICIAL PROGRAMME
20:00 Dinner Meetup at TBA

Post-Summit Programme 2017
Friday 28 & Saturday 29 April
2-day trip to the enchanting Douro Wine Region.
For more information, kindly click here