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I-COM Global Summit 2016 - Seville



Supported by our Patronage Associations, the 7th edition of the I-COM Global Summit will be held on April 18-21st, 2016 in Seville, Spain. The Summit theme is "Making Data Human".


The I-COM Global Summit is the world's leading Data & Measurement Strategy event, where the Data Elite gather from around the world to learn, network / trade and lead. It’s a unique opportunity to explore the latest opportunities to achieve business advantage from Marketing Data & Measurement.


Andreas Cohen, I-COM Chairman



See I-COM Global Summit 2016 promo video




I-COM Global Summit Overview


The I-COM Global Summit is comprised of the following event segments, all held at the same venue, the luxury Hotel Alfonso XIII in Seville. For ​Summit programme please visit this page.


Global Summit Event Elements


  • Roundtables
  • Emerging Market Regions Forum
  • Data Science Hackathon
  • Data Creativity Awards
  • Data Venture Challenge
  • Smart Data Awards
  • Global Summit Conference



The I-COM Global Summit Conference will consist of four main threads: Data, Ecosystem, Channels (Media, Retail) and Consumer.

The topics are as follows:


  • Marketing Effectiveness in the Digital Age
  • Effective Targeting in the Consumer Pathway
  • Leveraging & Measuring Location Based Marketing
  • Leveraging Value from IOT (Internet of Things) Data
  • Leveraging Consumer Insights
  • Impact of Social TV on Measurement, Media Planning, Advertising and Digital Marketing
  • Data Sharing and the Value Exchange with Consumer
  • How Native Advertising Works
  • Data Driven Creativity - Left Brain Meets Right Brain
  • How Customer Experience Impacts Brands Value



  • Turning Big Data into Commercial Business Decisions
  • Data Activation
  • Rise of 1st Party Data
  • Harnessing the Opportunities from Big Data in Retail & Integrating Offline Data
  • Data, Validation, Correction
  • The Value of Data Visualization
  • How Use of Smart Data is Transforming Organisations
  • Addressable TV – The Next Frontier for First Party Data



  • The Data Driven Marketing Officer
  • Application of Data Science in a Real World
  • Business Impact of Social
  • Multi-Channel Attribution Management
  • Leveraging Big Data to take Programmatic to the Next Level
  • Navigating the Programmatic TV Frontier
  • The Future of Media Trading


Channels (Media, Retail)

  • Cross-Platform Advertising Effectiveness
  • Multi-Screen Video Audience Measurement
  • Mobile Media Measurement
  • Viewability, Non- Human Traffic, Fraudulent Impressions, Brand Safety
  • Cross Media & Device Measurement
  • Addressing Barriers (Transparency, Viewability, NHT, Inventory Quality, Audience Targeting Limitations) to Accelerate Adoption of Programmatic



Also part of I-COM Global Summit are event segments such as the:


I-COM Roundtables

Roundtables are meetings focused on a specific topic and group of attendees (10 - 30 people). They can be in Open or Private (Invitation-only) format. The Roundtables are for people wanting to benchmark, collaborate and share on an international level. A Roundtable meeting typically lasts around 2 to 4 hours.



I-COM Data Creativity Awards

The I-COM will hold the 4th edition of the Data Creativity Awards to acknowledge the individuals, teams and companies who have been the most creative & innovative in leveraging data to create new insights that drive efficiency & opportunity.





I-COM Data Venture Challenge

The I-COM will also hold the 4th edition of the Data Venture Challenge. This is a startup competition, showcasing the top Data-Driven startups from around the world with Data / Measurement solutions for the Digital Marketing Industry.





I-COM Data Science Hackathon

The I-COM will hold the 2nd edition of the Data Science Hackathon, a Global competition, connecting the magic of Data Science with the world of marketing.





I-COM Smart Data Awards

In 2015 at the I-COM Global Summit San Sebastian we launched a new Award, the Smart Data Agency of the Year Award. It is an indication of an agency's overall ability in Marketing Data, aggregating the top scores achieved in the I-COM Data Creativity Awards and the I-COM Data Science Hackathon to reveal the winner.





I-COM Emerging Market Regions Forum

Founded in Rome in 2012, I-COM continues its focus on the common Digital Data & Measurement challenges of the four emerging market regions: APAC (Asia Pacific), CEE (Central & Eastern Europe), Ibero-America (Iberia, LATAM & US Hispanics) & MEA (Middle East North Africa & Sub-Saharan Africa).



To keep up with the news from I-COM Global, please sign up for our Newsletter, join us on Twitter @icomglobal, LinkedIn and Facebook.

I-COM Global Summit
Seville 2016