Walid Hadid - Head of Analytics, OMD, UAE

Walid Hadid, the Head of Analytics at OMD, has over 25 years of experience in developing, implementing and leading analytics solutions, having worked in consulting and in the media industry, on both the agency and marketer side.

Previously he was the Head of Analytics and Data Science at OMD and OgilvyOne, but has moved to focus on Blockchain and the use of AI technologies that will reshape our consumption and use of data in the coming years.

“In our realm of Analytics, whether one is called Data Scientist, Analyst or modeller, I believe that skills reside in the ability to capitalise on new technologies to translate and resolve complex business challenges by exploring analytical techniques to deliver greater business impact and measurable incremental benefit”

Jose Antonio Carbajal - Director of Operations Research and Advanced Analytics, Turner, USA

José Antonio Carbajal is the Director of Operations Research and Advanced Analytics of Turner Broadcasting, where he leads the Optimization and Revenue Management team that develops optimization-based decision support systems, assisting Turner management with decision making, policy formulation, and other managerial functions. He has most recently been involved in the design and implementation of novel forecasting and optimization models enabling audience targeting on television.

José Antonio is also a part-time instructor at the Stewart School of Industrial & Systems Engineering at Georgia Tech, and he is an active member of the Institute for Operations Research and the Management Sciences, INFORMS, where he has served in several committees, including the Franz Edelman Award selection committee and the Practice Section council.

José Antonio holds a B.S. in industrial and systems engineering from the Monterrey Institute of Technology, and an M.S. in operations research and a Ph.D. in industrial engineering from the Georgia Institute of Technology.

Samuel C. Franklin, PhD - Vice President of Data Science, 360i, USA

Dr. Samuel Franklin is an experienced Big Data analytics leader with expertise in statistics, machine learning, and consumer psychology. Samuel earned his B.S.B.A. in Finance from Georgetown University’s McDonough School of Business and continued on to Columbia University where he earned an M.A., M.Phil., and Ph.D.

As Vice President of Data Science, Samuel leads a talented team of analytics professionals developing advanced solutions for Fortune 500 clients at 360i.  Prior to joining 360i, he served as a Principal Analytical Lead for Retail at Google, and he was awarded a Presidential Management Fellowship with the U.S. Treasury Department.

Outside the office Samuel teaches graduate and executive education seminars on data science for both Emory University and Georgia Tech’s Scheller College of Business.  He currently serves on the Board of Directors for the Atlanta Humane Society and is active in Atlanta’s technology start-up community.

John Gim - SVP, Advanced Analytic Solutions, RAPP, USA

John Gim is the SVP, Advanced Analytic Solutions at RAPP, where he leads a diverse and seasoned team of data scientists who focus on creating efficient modeling suites that act as a backbone for complex targeting and as a driver of strategic insight.

Previously he has held lead roles at Epsilon and TBWA\Chiat\Day.

Over his career, John has produced measurably effective, award-winning work by leveraging a wide-ranging background across analytics, technology, and data. In addition to producing highly effective modeling solutions, John is able to leverage his experience across verticals and research sectors to bring solutions to market rapidly by iterating off of known best-practice or method. 

John’s passion for data science is also evidenced in his active role in the local data science community as well as RAPP’s Global Consumer Trust council.

Matti Pärssinen - Director of Service Operations, Cygate (Part of Telia Company), Finland

Matti Pärssinen M.Sc, MBA is a Director of Service Operations at Telia. He is also a researcher at Aalto University, Department of Communications and Networking, in Finland, and Board Member at Botlab.

The main focus of his doctoral research is ICT energy efficiency in the context of data centers and adtech. He has 20+ years of experience in the field of telecommunications and ICT, pioneering in 2,5G and 3G global deployments.

Matti has comprehensive knowledge on technologies, business development, and strategy in the fields of network- and service operator, and ICT integrator business. Main technological domains are cellular networks, network security, connectivity, and data centers.

Jake Sroczynski - VP Analytics & Insights, Amnet Group, USA

Jake Sroczynski works at Amnet Group US – The Dentsu Aegis Programmatic Experts as VP of Analytics. He leads a team of experts responsible for delivery analytic solutions based on deep understanding of programmatic data dynamics. In this role, Jake and his team develop various approaches to lift testing at scale, Multi-Touch Attribution, dynamic pricing and price optimization among others. On the daily basis, Jake works with fortune 100 brands that present him with unique challenges in measuring, optimizing and reinventing their programmatic media investment.

Previously, Jake was Director of Strategy at MarketShare, a global leader in marketing attribution technology, where he led teams of data scientists, statisticians, and technologists to deliver world class solutions to world’s best known brands.

In his early career, Jake worked at Fidelity Investments, one of the largest brokerage firms in the world.