Sandeep Jeereddy - Data Scientist, Ingenics, USA

Sandeep Jeereddy is a data scientist for Ingenics. In this position, he uses advanced information-gathering techniques to discover business needs and demands for product. Through data mining, predictive modeling, and analytics, Sandeep shares his findings with business owners to help them improve services and products and better understand consumer needs. Previously, he worked as a business analyst at OST Inc.

Sandeep graduated from the University of Alabama, where he earned a master of science in industrial engineering, focusing on applied statistics and systems simulation. He also holds a Six Sigma Black Belt from the American Society for Quality.

Other accomplishments in Sandeep Jeereddy’s professional life include an Agile Scrum modeling presentation at DC Week 2011. This model allowed predictions to be made for a project based on data such as the time, resources, and workload needed for an Agile-based approach to software development. He also published “Using a Federal Database and New Factors for Disaggregation of Freight to a Local Level” in Applications of Advanced Technologies in Transportation in 2008.

Paul Dolan - Principal Consultant, Camena, USA

Paul Dolan, a pioneer in the application of data and technology to digital advertising, advises a portfolio of data-driven start-ups on strategy, business development, sales, product and operations.

In 2008 he developed B3, the audience targeting solution that evolved into Xaxis, the world's largest data and technology platform. As a founding executive at Xaxis, Paul led the US business and opened offices in Toronto, Miami, Mexico City and Sao Paolo.

In 2015, he launched WPP's Light Reaction, the first global programmatic performance platform. 

René Dechamps - Vice Chair Spain

After being an Entrepreneur working on agency/consultancy side all his professional life, René Dechamps Otamendi is now on client side at BBVA Global Digital Sales, were he's Analytics Senior Director supporting on Digital Analytics the different subsidiaries of BBVA worldwide.

Prior to joining BBVA, René was Director of Data Science and Analytics at Neo@Ogilvy in Madrid where he built a team of specialists to support the Agency and its clients stitching data together to make it actionable. Addicted to the internet since 1995, he started working in the Digital sector in 2001. René launched his first agency specialized in Analytics in Belgium in 2003, which he successfully sold it in 2008 to Digitas-LBi.

He has been involved in different companies while supporting the Analytics community mainly through teaching and the Digital Analytics Association where he served as Country Manager and Globalization Co-Chair among other positions. In 2015 René joined I-COM as Vice-Chair for Spain, then he was appointed member of the Data Science Hackathon Board and the I-COM Global Board. 

René is married to Aurélie Pols, an Analytics and Privacy recognized specialist, and has two children. He devotes some of his time to his two other passions: Lego and cooking, taking refuge in the kitchen to experiment and switch off for a while from the digital world.

Jorge Hayes - Partner, Conento, Spain

Jorge Hayes is currently Partner of Conento, the leading Spanish independent Business & Marketing Analytics firm, with almost 50 employees, serving numerous blue chip clients in over 25 markets worldwide, and Advisor to other companies that wish to grow their business in Spain or internationally.

Highly experienced Company Director, born and educated in the UK (Cambridge University), Jorge began his career on the client side, with international Brand and Marketing Management roles with the Seagram company, followed by Management and Marketing Consultancy experience with the KPMG firm in London and Madrid.   

Based in Madrid since 1988, he has managed and grown 6 different Marketing, Advertising and Analytics companies, including multinational and Spanish businesses, and worked for over 200 leading clients across all business categories.

Daniel Sacks - Client Lead, Brand Measurement, Google, USA

Daniel Sacks is a Measurement Lead at Google where he works with leading advertisers across industries to effectively measure and optimize their digital media performance. In his role, Daniel also leads Google's partnerships with third-party measurement and research firms to facilitate accurate measurement across Google's media properties.

Prior to joining Google, Daniel was a Strategy Manager at MarketShare (now Neustar MarketShare) where he was responsible for the development and execution of his client's media mix models and multi-touch attribution solutions.

Daniel is an LA native where he currently lives with his wife. He has a Bachelor's Degree from the University of Wisconsin, Madison and an MBA from the Anderson School at UCLA.

Kai Xiang Neo - Manager, Insights & Analytics, Xaxis, Singapore

Kai Xiang Neo is a Manager in the insights and analytics team at Xaxis APAC.

He has 4 years of experience in digital marketing, advertising and analytics. He conducts advanced analytics for advertisers. He also codes, designs and develops business intelligence dashboards.

Kai Xiang holds a Bachelor of Science with a major in Statistics from National University of Singapore.

Christian Sauer - Founder & Board Member, Webtrekk, Germany

Christian Sauer founded Webtrekk GmbH in 2004 alongside co-founder and CTO Norman Wahnschaff and remained until June 2017 the CEO of the company. As a member of the Webtrekk board, Christian is responsible for the global business development of the Webtrekk Group.

Prior to Webtrekk, Christian worked in banking and consulting in the US, Mexico and Switzerland, and in 2000 co-founded KinderCampus AG and acts as managing partner for cobra youth communications GmbH, a full-service agency specialised in kid and family oriented marketing.