Claudia Groener - Department Manager of Products & Services, AGOF, Germany

Claudia Gröner is Department Manager of Products & Services at the AGOF Services GmbH. In this role, she is responsible for the strategic and conceptual development and further development of the AGOF evaluation & planning program as well as accompanying products, systems and interfaces for the use of AGOF data. In addition, she represents the AGOF in national and international committees on digital media topics, especially on quality issues.

Claudia has nearly 25 years of digital experience, both on the agency and the marketer side, many years in leading position. She began her professional career as an associate in media/TV research and as a media planner.

After positions at Hi-Media AG, most recently as Head of Product Management, Marketing & Research and as Team Leader Online In-Page at IP Deutschland, she moved to the AGOF in 2012 where she was active in the Committees as a company representative since 2006.

Claudia is a graduate in Business Administration.


Laurence Heinrichs - Global Attribution Director, Dentsu Aegis Network, UK

Laurence Heinrichs is the Global Attribution Director at Dentsu Aegis Network.

She is responsible for the development of advanced analytics capabilities and data driven products powered by Machine Learning across all the business units of the Dentsu Aegis Network. Her role includes enabling standardisation of data access process, structured data ingestion, global knowledge sharing and best practise around Machine Learning. She is also responsible for developing certification training program, business use cases and commercial models to develop data products at pace.

Prior to joining the agency world, Laurence was the Digital Marketing Lead of an investment management and financial planning company in Belgium, where she was leading the development of the digital marketing strategy and managing the operational marketing activities.

She has 8 years of digital marketing experience working with retail, travel, auto and financial business.

Laurence holds a Master Degree of Public Relations, with a specialisation in Crisis Communication from IHECS Business School in Brussels.

Bob Fawson - EVP, Product Development, Reseach Now SSI, USA

Bob Fawson is the EVP, Product Development of Reseach Now SSI.

Prior to Research Now SSI, Bob served as Chief Access, Supply and Engagement Officer at Opinionology, which later joined with Survey Sampling International to form SSI. While at Opinionology, he expanded the company’s portfolio of online research methods and improved methods for building and managing online panels.

Known for his expertise across diverse topics, Bob is a frequent speaker at market research events. He first joined Opinionology to manage its online client service and project management teams.

He earned a Master’s degree in Political Science and a Master’s degree in Applied Economics from Utah State University.

Shubu Mitra - Vice Chair I-COM

Shubu Mitra is Founder and CEO of Agile Measurement.  Agile Measurement helps marketers measure, monitor and manage their online and offline marketing, advertising and promotion efforts using agile data-driven approaches. 

Prior to starting Agile Measurement, Shubu was Director of Connection Effectiveness & Productivity at The Coca-Cola Company.  He led Coca-Cola’s global effort to improve the effectiveness of brand marketing communications and increase media productivity.  Besides assessing the impact of communication investments on the business, he led Integrated Marketing Communication measurement initiatives and development, implementation and support for tools and processes for improved media allocation, better communication planning and real time program management. Shubu started his career as a consultant with McKinsey & Company and worked with several CPG clients on brand growth strategy and marketing spend effectiveness.

Shubu holds a Bachelors degree in Mechanical Engineering and an MBA from India and a Ph.D. in Marketing (ABD) from Krannert Graduate School of Management, Purdue University. 

Nicolas Rieul - Chief Strategy & Marketing Officer, S4M, France

Nicolas Rieul, Chief Strategy & Marketing Officer at S4M, is in charge of evangelizing the company’s mobile and programmatic vision worldwide. He works closely with key partners and clients on the latest industry trends mobile marketing challenges.

Above all, Nicolas is recognized as one of the main influencers in his field. Through his positions as Board Member and Head of the Mobile Advertising Commission for the Mobile Marketing Association (France), advocating his firm belief in a user-centric advertising model and actively promotes the use of mobile-first formats such as vertical and 360° videos. He was the first to bring advanced technical problems to the market such as measuring drive to store traffic and participates frequently in conferences to educate the market on key matters such as the rise of ad-blockers.

Bret Leece - President M1, Dentsu Aegis Network, USA

Bret Leece is the President, M1 for the US at Dentsu Aegis Network.

Bret has led a successful career leading data and technology initiatives for global agencies like Initiative where he served as the Chief Analytics Officer and most recently, leading the data transformation efforts at ComScore. Bret has also served as Senior Vice President, Managing Director - International for Market Share Partners based in London where his responsibilities included sales and delivery of marketing and budget optimization, analytics software for accounts in Europe, the Middle East and Asia-Pacific. He also held the title of Vice President, Strategic Director with responsibility for business development, analytic design and data specifications for western U.S. accounts.

Bret received his Masters of Business Administration from the University of Southern California’s Marshall School of Business and his Bachelors of Arts in Economics from Pepperdine University.

Roxane Panopoulos - Leading Marketing Globally, Nielsen, USA

Passionate about market research and marketing, Roxane Panopoulos has supported companies across industries to understand their marketing ecosystem and optimise their go to market strategies using insights and data.

She started in sensory science, and grew into a marketing strategy consultant before taking the leadership of larger analytics teams working of regional and global projects.

Roxane is currently leading the Marketing ROI practice globally for Nielsen.

Paul Balm, PhD - Data Scientist, Amadeus IT Group, Spain

Dr. Paul Balm is a senior Data Scientist of Amadeus IT Group in Madrid.

He studied Experimental Physics at the University of Amsterdam and obtained a PhD. after particle physics research at CERN in Geneva (Switzerland) and at Fermilab near Chicago, IL (USA). He then joined the European Space Agency to work on mission planning and data analysis for different scientific missions, such as the INTEGRAL, Herschel, and Gaia satellites.

Amadeus operates the leading platform for global distribution of air fares and one of the primary passenger service systems that form the heart of an airline’s business. He has years of hands-on experience with Big Data technology and the application of data science to the reams of data these systems generate, and the extraction of insights for Amadeus’ customers.

Carsten Verg - Vice Chair Germany

Carsten Verg runs his own business as Interim Manager and Management Consultant. His core business are within sales management and technology, focussing on digitization and data management. He mainly works for Startups and midmarket companies. Carsten is as well regularly commissioned by specific business sectors of large enterprises.

Prior to working independently, Carsten held various senior management positions within media networks and internet companies. He started his career with cmgi in the late 90s, joined T-Online in 2001 and was appointed as Managing Director for Havas Digital in 2008 before he started his own business in 2012.

Carsten and his family are living in Frankfurt am Main.

Francesco Calabrese, PhD - Lead Big Data Scientist, Big Data & Advanced Analytics, Vodafone, Italy

Francesco Calabrese is Lead Big Data & Analytics Scientist at Vodafone Italy, where he leads a team focused on the use of data science to solve business problems aligned to key cross-functional organizational objectives through predictive and cognitive analytics. He is a Senior Member of IEEE.

He was an Advisory Research Staff Member at IBM Research - Ireland in Dublin, where he managed the Smarter Urban Dynamics group.

He received the Laurea (BS and MS) degree in Computer Engineering, cum laude, in 2004, and the PhD in Computer and System Engineering from the University of Naples Federico II, Italy, in 2007.

He was research scientist and postdoctoral associate at the Massachusetts Institute of Technology from 2007 to 2010, where he leaded research in urban networks & society.

He has co-authored over 100 scientific publications. His work has been exhibited in leading museums worldwide, including the Venice Biennale and MoMA, NY.

He has been awarded the best research paper award in IEEE Transactions on Intelligent Transportation Systems in 2011, the Orange Data 4 Development Award for Best Development Insight in 2013, and the Telecom Italia Big Data Challenge Industrial Track Award in 2015. He has received an Outstanding Technical Achievement Award from IBM in 2015, for the work on "Big data analytics research in urban transportation". This work has also been shortlisted for the US-Ireland research innovations awards in 2015.