dca-jury-four

Neil Joyce - Chief Revenue Officer, Signal, USA

Neil Joyce is the Chief Revenue Officer at Signal. Neil is responsible for Signal's operations across EMEA, driving the company's European expansion plans and heading teams in the UK, France, Germany and Dubai. He solves marketers and media owners’ need to drive connectivity between brands and customers throughout the sales and marketing funnel, bridging the gap between digital and physical.

Neil has 15 years experience in data, digital advertising and marketing. As the former Managing Director of BrightEdge Technologies (APAC region), he helped clients pro fit from a brand and economic perspective, creating stronger leverage and equity between paid, owned and earned media. This resulted in explosive growth for BrightEdge.

Prior to joining BrightEdge, Neil was the Commercial Director at Acxiom, developing key relationships among leading media agencies, publishers and top CMOs across APAC and delivering signi cant revenue growth. He helped to build a targeting and measurement service and client engagement teams (sales, pre-sales, consulting, account management and operations) across the media ecosystem.

He developed the ANZ sales strategy and forged partner relationships with global and local brands, including Facebook and Google. His business strategy included a strategic channel/vendor partner program which rapidly transformed the company and increased revenue. In 2010 Neil was voted APAC Sales Professional of the Year. He holds a BA (Hons) in Marketing from The University Of Kent.

Jef Vandecruys - COO, Zappware, Belgium

Jef Vandecruys - COO, Zappware, Belgium

Jef Vandecruys is the COO at Zappware, Belgium. Before that, he was for 6 years global director Digital Connections for AB-Inbev, where he transformed ABI from traditional marketing into collaborating Marketing with consumer. With a platform full of capabilities ABI moved into the driving seat.

After this great experience he moved to Zappware, a technology company that brings content closer to the households. With more then 30 million household boxes all over the globe, Zappware is capable to give end-to-end solutions and have mass data available from consumers behavior. As the COO of the company he will transform Zappware to a global top-player on content-consumer experience and data.

James Groo - Managing Director, EMEA & Asia Pacific, MSIGHTS, Switzerland

James Groo - Managing Director, EMEA & Asia Pacific, MSIGHTS, Switzerland

James Groo is the Managing Director – EMEA & Asia Pacific at MSIGHTS. Jim established MSIGHTS’ international presence in 2010 in order to help clients unify and transform fragmented marketing data to make results more actionable, leading to greater efficiency, visibility and improved decision making.

James’s primary role at MSIGHTS is to advise clients in data strategy and operations, to manage regional client engagement teams and to develop and scale the platform across international markets. James has led innovative programs for clients such as Samsung and SAP in digital campaign optimization and global, cross-channel visibility.

Prior to joining MSIGHTS, James spent 15+ years driving profitable, international brand growth for multinationals such as Bausch & Lomb and Bombardier Recreational Products (BRP) through various sales, marketing and management positions.

Jamesholds a Master of International Management from Thunderbird and a BS in Advertising and International Relations from the S.I. Newhouse School of Public Communications at Syracuse University.

Ghanshyam Ahuja - Director & Chief Marketing Officer, JamiQ Private Limited, Singapore

Ghanshyam Ahuja - Director & Chief Marketing Officer, JamiQ Private Limited, Singapore

Ghanshyam Ahuja is the Director & Chief Marketing Officer of JamiQ.Com - a Pioneer and multi-award winning social media & big data analytics platform from Asia.

He has been instrumental in reshaping JamiQ into a major platform of choice for regional/local language monitoring with specific industry focus on Financial services and Healthcare industry. He is a Passionate Entrepreneur cum angle investor and a "Go-To" person for building Technology & Business Consulting business in Asia-Pacific. He has keen interest in "SMAC (Social,Mobile,Analytics & Cloud)" based disruptive solutions. At JamiQ he has been involved in Partnering with Media agencies and Brands to develop ideas by using power of Social Media and Identify Actionable Insights for key clients using Cross Channel Analytics. He has been actively involved in different Gov't and private sector initiatives in Singapore for building the overall ecosystem of BigData providers. He has been speaker/panellist on different forums/seminars on Social media and big data analytics. He comes with 19+ years of experience in consulting, big data and technology. Previously he was Director South East Asia for Deloitte where he successfully commercialised the services of "Deloitte Analytics Institute".

Gary Roddy - Insight Director, Carat Global, UK

Gary Roddy works in the global strategy team for Carat Global, helping deliver innovative solutions using data across all sectors and all countries. Prior to this, he was Business Development Director, Ad and Audience Measurement at Research Now, where was responsible for selling the company suite of Ad & Audience Measurement systems.

Previously he was an associated research global research at IPG Mediabrands. Gary is an experienced Director of Research and Insights. He is the former Director of Research and Insights of MBC Group at Middle East Broadcasting Corp and most recently was at BARB working on providing understanding the change that is needed in measuring media consumption. Gary has worked in media and media research for most of his career. He started off in television and moved into the world of new media. He was the first person to present the web visitor information for the channel 4 website.

His obsession with research encompasses all media and how they all should be developed and used to develop a better understanding of the opportunities offered. He has spoken at industry conferences across the world about the effective use of information provided by the wonderful world of the Internet.

Gareth Deere - Content and Technology Research Director for MEAP, Ipsos, UAE

Gareth Deere - Content and Technology Research Director for MEAP, Ipsos, UAE

Gareth is the Global Research Director at Ipsos MediaCT. He began running media and technology research programmes around the time of the dot com boom. Ever since then he has been working with clients to help them successfully manage their brands, products and services in a flips, clicks and mortar world. Over the past two years he has written papers, presented at conferences and won innovation awards, focusing on the monetization opportunities for mobile content and the changing needs of Generations X through to Z. In his current global role at Ipsos, he ensures clients in the content and technology space are getting the most out of Ipsos™ presence in 80+ markets. He is a member of the Market Research Society and a fluent Spanish speaker.

Elissa Moses - CEO, Ipsos Neuro & Behavioral Science Center, USA

Elissa Moses - CEO, Ipsos Neuro & Behavioral Science Center, USA

Elissa Moses is the Head of the Ipsos Centre of Excellence for Neuro & Behavioral Science. She established and leads the global Neuro and Behavioural Science Centre at Ipsos. The “Centre” develops nonconscious measurement tools for understanding engagement and emotion, particularly for all aspects of the brand experience from communications, product usage, shopper journey, etc. Ipsos is a global leader in providing Neuro/Behavioral Science measures worldwide including Facial Coding, Implicit Reaction Time, EEG, Biometrics and Eye Tracking.

Prior to joining Ipsos, Elissa was CAO at EmSense pioneering neuro applications to ad testing, package testing and in-store shopper research. Earlier, Elissa was head of Philips Global Consumer Intelligence/Strategy, Managing Partner at Grey, Head of Strategy at DMB&B and Founder/Managing Director at BrainWaves. She is a professional speaker, author of numerous articles, the book The $100 Billion Allowance, co-author of ESOMAR’s “36 Questions to Help Commission Neuroscience Research” and a reviewer for the Journal of Advertising Research.

Daniel Neely - CEO, Networked Insights, USA

Daniel Neely - CEO, Networked Insights, USA

Dan Neely as CEO at Networked Insights, which he founded, shares his expertise in audience insights and guides brands through the challenges they face in gathering relevant, real-time insights about their customers.

He has over 10 years of leadership experience at high-growth companies within a variety of industries and is a recognized thought leader on a range of topics including entrepreneurship, Big Data and marketing.

Prior to Networked Insights, Dan helped spin a software solution out of Brightstar into a stand-alone business called Vidus, which was later acquired by @Road. Before that, he was Director of Strategy at Scient and was a founding member of the online insurance company eSurance.

Dan is a graduate of the University of Georgia.

Craig Stacey - Research Director, The Center for Measurable Marketing, NYU, USA

Craig Stacey - Research Director, The Center for Measurable Marketing, NYU, USA

Craig Stacey, PhD is Research Director at The Center for Measurable Marketing, USA. Craig is a recognized expert in the area of marketing productivity analysis with a special emphasis on marketing mix modeling and online versus offline marketing resource allocation. He currently serves as Research Director for NYU's Stern Center for Measurable Marketing. He is also the founding partner of The Marketing Productivity Group and previously served as Partner and Analytics Director for MarketShare Partners.

Prior to joining MSP, he was Managing Partner at ACG Solutions and Industry Liaison for Emory University's Zyman Institute of Brand Science. He was previously employed as Director of Marketing Science for The Coca-Cola Company and as Vice President of Marketing Science at DemandTec. He has also served as Senior Vice President, Analytic Product Management and Development, at Information Resources, Inc. Craig received his Ph.D. in Marketing and Statistics from the University of Alabama in 1992, where he specialized in econometric applications of marketplace data. - See more at: http://www.i-com.org/datacreativity-awards-board/#sthash.Yufo12uM.dpuf

Christopher Murphy - Head of Strategy, LiveRamp, USA

Christopher Murphy is the Head of Strategy at LiveRamp, focusing on agency partnerships and advocacy for people-based marketing.  

Prior to LiveRamp, Chris spent 6+ years at Omnicom Media Group in multiple programmatic roles across Global, EMEA and US, including marketing, client services and strategy, US partnerships, and EMEA market strategy and growth.

His 10+ years experience in digital media and programmatic spans advertiser, publisher, and technology roles, including Glam Media, Yahoo!, and Right Media.  In addition to his role at LiveRamp, Chris is a co-chair of the IAB Buying Automation committee.  Chris holds a B.A. in History from Princeton University.

Christian Kugel - SVP, Strategic Insights & Analytics, NBCUniversal Media, USA

Christian oversees the market research and sales research teams at AOL and is responsible for infusing the voice of the consumer into the organization and developing new advertising ROI solutions. He also manages all primary quantitative and qualitative research at AOL, and his team is tasked with surfacing salient consumer and marketplace insights into the sales, product and content organizations.


Prior to AOL, he was SVP, Strategy and Innovation at VivaKi, where he worked with senior leadership to navigate new data and research challenges posed by emerging media. Prior to that, Christian held research and innovation positions at Millward Brown and Starcom.
 

Chen Yong - General Secretary, IIACC, China

Chen Yong is the General Secretary of IIACC (The Interactive Internet Advertising Committee of China). He's also the President and Chief Editor of Modern Advertising, China

Chen is a Senior journalist and marketing professional with a wide range of experience on improving and boosting the advertising (esp. the interactive Internet advertising) industry of China, supporting and promoting the popularization and development of international advertising organizations and campaigns in China, and advancing the advertising contact between China and the world.

Carsten Andreasen - Head of Marketing Insights, Northern Europe, Google, Denmark

Carsten Andreasen - Head of Marketing Insights, Northern Europe, Google, Denmark

Carsten Andreasen is Google/Youtube's Head of Market Insights for Northern Europe. He has followed a media landscape in constant change over the last decades, always with the users at the center of his research. Before joining Google, Carsten led the Danish public service broadcaster DR's digital media research and consulted on strategy, worked in commercial TV and held positions in the field of media research with TNS.

Bryan Eisenberg - Co-founder, BuyerLegends, USA

Bryan Eisenberg is the co-founder of BuyerLegends, an internationally recognised authority and pioneer in online marketing, improving conversion rates, and helping organizations improve their customer experiences.

He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing”, “Buyer Legends.” and the recently released "Be Like Amazon: Even a Lemonade Stand Can Do It.".

Bryan has been recognised by eConsultancy members as one of the top 10 User Experience Gurus, by LinkedIn as a Retail Influencer and he is also an IBM Futurist. He was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner.

Beth Uyenco - Principal Consultant, Beth Uyenco & Associates, USA

Beth Uyenco - Principal Consultant, Beth Uyenco & Associates, USA

Beth Uyenco has a consulting agency that specializes on communications planning while also serving in comScore's Advisory Board. Previously she was Senior Vice-President for International Research responsible for overseeing comScore's research methodologies in international markets. She played an integral role in comScore's initiatives with local market measurement JICs, including UKOM (UK), MESA (Spain), STIR (Netherlands) and others.

Prior to comScore, Beth worked at Microsoft as its Global Research Director focusing on establishing the value of brand messaging through the company's ad-supported platforms as well as understanding how consumers interact with various marketing communication channels. Before that, Beth worked at OMD as U.S. Director of Strategic Research and Analysis. She was also Senior Vice-President of Research for Optimum Media, the media arm of DDB Worldwide working with a variety of clients both nationally and globally.

Beth is an active contributor to media industry efforts. She held key positions with the AAAA, the IAB, the Media Ratings Council, CIMM and the Council for Research Excellence. She currently serves on the board of the Mobile Market Research Association.

Alex Schumacher - Principal, Alex Schumacher Consulting, USA

Alex Schumacher is the Principal of Alex Schumacher Consulting.

Previously, he was the Vice President of Marketing for Consumer Insights at Experian Marketing Services, where he lead marketing for the Consumer Insights & Targeting group at Experian Marketing Services working with marketers, agencies and publishers to improve audience targeting, customer strategy and marketing performance through actionable consumer insight. He was responsible for using his strategic marketing and communications experience to bring innovative technology solutions to market including data, analytics and digital advertising services.

Alex is a passionate advocate for creatively using data to deliver powerful brand experiences and the promise of customer-centric marketing strategies.

Alex has over 15 years of experience across a variety of marketing, business development and consulting roles for data and analytics firms. When he is not traveling for work or pleasure, Alex is eternally grateful to be living with his wife in the San Francisco Bay Area.

Alvin Foo - Managing Director, IPG Reprise Media, China

Alvin is a senior internet and mobile media executive and entrepreneur with more than 20 years of experience in the Asia Pacific, with the last 12 years being spent in China. Alvin is currently the Managing Director at IPG Reprise Media. 

Before IPG, Alvin was the Head of Mobility & Innovation at Omnicom Media Group and the Head of Mobile for Google China. In the 13 years prior, Alvin had held various leadership roles with other technology & media companies including Nokia and had also started his own technology startup back in 1997 and his startup was listed as one of the Fast 500 companies in APAC for 3 consecutive years by Deloitte Touche Tohmatsu.  In his freetime Alvin is currently an advisor for ICO companies including TradeHero, ExChain and Robin8.

Arnaud Caplier - Advisor, Octoly France

Arnaud Caplier is Advisor for Octoly.

Most recently, he was the CEO and founder of TheContillery, a new venture in the domain of data-driven content.

Arnaud was formerly Managing Director and Digital Lead for Omnicom Media Group in France. Prior to this, Arnaud created and sold the DMP Platform Datvantage to Weborama, where Arnaud acted as Chief Data Officer. Arnaud has previously occupied global executive roles in the domains of CRM, Data and Digital Marketing for global brands like Acxiom, Consodata, A.T. Kearney or Renault.

Impassioned with sharing ideas, Arnaud is co-author of the book “behavioral marketing” (“Le Marketing Comportemental” - Dunod Editions). He has initiated and chaired the French Interprofessional Charter for Online Privacy. 

Arnaud is graduated from ESSEC business school and from the MIT Big Data chair.

Andreas Werner - Online Marketing, Capsid GmbH / jobvector, Germany

Andreas Werner is a German online marketing expert, working since 1995 on online advertising, online research, analytics, SEO, social media etc. Currently he is responsible for a jobboards' online marketing. In addition Andreas is blogging on analytics and visual social media marketing (datenonkel.com).

During his career he was the editor in chief of a magazine on online media planning, the founding president of the German Association for Online Research. He worked as a consultant for some media companies and also was responsible for the online marketing of an outdoor company.

Andreas published books and papers about online marketing, his latest publications being ‘Social Media Analytics & Monitoring’ and ‘Pinterest’ (both in German).

Peter Szarka - Partner, Hudson River Group, USA

Peter Szarka is a Partner at Hudson River Group, a leading provider of marketing analytics, optimization and marketing mix modeling services. He is responsible for overseeing the design of marketing analytics, as well as report creation, presentation, and client communications for clients in the United States, as well as the U.K. and Europe. Peter has retail client experience which includes some of the largest retailers and pure play online retailers in the U.S. as well as specialty retail focused in specific industries.

In addition to retail experience, he has led analytic practices in financial services, consumer goods, telecommunications, electronics, and media. Financial experience includes some of the largest retail and online financial institutions.

Peter works extensively in every dimension of Hudson River Group’s marketing optimization service. This includes high level sell-in, model design and execution, presentation and organizational education, and implementation including working with clients on tactical execution, as well as the creation/implementation of simulation, forecasting, and optimization tools.