Aarti Bharadwaj leads the Analytics Centre of Excellence for Starcom Mediavest Group. The Analytics COE is the global delivery hub for advanced analytics and drives product development and research. She has worked on marketing and media analytics for the many years across brands like GSK, Kelloggs, HSBC, Castrol, Axis Bank, Coca Cola and Samsung.
Prior to her stint in media, she has worked on the application of quantitative techniques in the areas of Development Economics and Energy Economics. Her published work includes papers on demand forecasting for electricity, intellectual property rights and their impact on the economy. Aarti has a rich 12 years of experience in quantitative sciences, including research and teaching. She has a degree in Mathematics, and has specialized in Quantitative Economics from Indian Statistical Institute, Delhi.