Alexander Czernay - Director Business Intelligence, SYZYG, Germany

Alexander Czernay is Director of Business Intelligence and Member of the Board at Razorfish Germany and also Member of the Global Data Science Practice Leadership Team at Publicis.Sapient.

He built the German BI practice into a Center of Excellence, supporting the European agencies in the Publicis network. His team of data scientists successfully built award winning projects like UBS Planet Art ( that purposefully integrated data sciences as the core of the overall experience.

Before Razorfish Alexander led tech teams and build the Analytics practice at the German digital agency SinnerSchrader. He manifested his entrepreneurial spirits building the digital music distribution platform and the mobile marketing platform SBOW.