Alfonso Calatrava - Marketing Science Lead, Facebook, Spain

Alfonso Calatrava is the Marketing Science Regional Lead for Facebook Inc.

In his current role, he is responsible for all advertising effectiveness measurement projects developed by the company in Spain and Portugal, being strongly focused on helping the industry to improve measurement standards for digital media in the region.

With more than 12 years of experience in research and analytics, Alfonso has had the opportunity to work for some of the most renowned tech companies worldwide like Google, Twitter and now Facebook, what helps him to develop some broad and deep understanding of the whole digital ecosystem.  He is a frequent speaker in industry forums and also collaborates in different academic projects with both Universities and International Business Schools.