Amaia Lasa - Vice Chair Belgium

Amaia Lasa works as Director at HazelHeartwood where she is responsible for Business development and Consumer Experience & Digital consultancy projects. Amaia is passionate about the value that consumer data, proximity data and technology can bring to companies and to consumers by enhancing communications, consumers experience and companies bottom-line.

Amaia helps her clients increase the ROI of direct marketing activities and maximize their results from their investments on consumer data. She works with teams of business and data scientists that are passionate about analyzing and identifying insights in consumer data and finding solutions and services to better connect companies with their clients.

Her clients include Fortune 500 companies and companies across Europe, in several industries: FMCG, Entertainment, Automotive, Retail, Fund Raising and Media.

Amaia is responsible for the commercial teams and the operational teams, ensuring that her clients' objectives and goals are met and that operations run smoothly in terms of cost, quality and privacy.

Her career combines direct marketing, digital and social marketing, technical and projects knowledge. She has a passion for data, marketing and technology and helping her clients drive value from the available data and technology – in simple and effective ways. She likes working with engaged people that challenge her and push her further.