Amelia Waddington - Director of Data Science & Analytics, Acxiom, UK

Amelia Waddington is Director of Data Science and Analytics at Acxiom, where her team incorporates a range of specialists in data, including skills in data science, engineering and insight. They help Acxiom’s clients get value from consumer data, and are experts in marketing attribution, personalisation and optimisation.

Amelia has a PhD in computing plus ten years’ experience in data science, she specialises in incorporating machine learning techniques into simple tools that can be used by marketers and retailers.