Andrew Russo is the Founder/Chief Data Scientist at Affect Analytics. For over 25 years, Andrew had delivered improved sales and marketing ROI through leveraging data, analytics and technology to formulate and execute sales and marketing strategies and supporting tactics. His background includes executive management and C-level consulting that provides unique perspectives developed both as a marketing executive and consultant to Fortune 500 executive management.
Andrew was a pioneer in the early use of statistics and data mining techniques to drive sales and marketing performance, an approach which evolved into the field of CRM and data science. His experience spans many industries including financial services, utilities and energy, travel and hospitality, telecommunications, technology, and non-profits.
He has received industry recognition: 2015 and 2011 Direct Marketing Association’s Analytics Challenge top 10 finalist (predictive modeling contest.); and 2008 winner of MarketingSherpa’s Gold award for marketing technology innovation (email marketing).
Andrew received his MBA from Babson College and his BS/AS from Bentley University.