Arlene currently leads the OMD China operations. Before this appointment, she was the CEO responsible for the digital specialists units of Omnicom Media Group, China. She successfully built Accuen into China’s leading programmatic agency. She also managed Resolution (Search), Social@OMG, Annalect (OMG technology and analytics unit) and Airwave (mobile marketing).
Arlene has over 20 years of advertising experience ranging from traditional to digital, CRM, social and mobile. In 1999, she founded AdXplorer, a digital marketing agency and built it into a network of 8 offices across Asia Pacific. She sold her company in 2004 and moved on to help Publicis build its digital offering with Publicis Modem.
In 2011, Arlene won Campaign Asia’s Account Person of the Year, Greater China. In 2012, OMG Digital won a Bronze for Specialist Agency of the year. In 2013, Accuen China won Silver for the same award show as well as the accolade of Best Programmatic Agency from iResearch. In 2014, OMD China won Campaign Asia’s Media Agency of the Year, Greater China Bronze and Arlene is an honoree of 2014 Ad Age Women to Watch, China.