Armel Bursaux - Global Director of Operations for Analytics & Insight, Publicis Media, France

Armel Bursaux is the Global Director of Operations for Analytics & Insight at Publicis Media.  

He employs his scientific skills hand in hand with his technology & marketing acumen to develop and promote data driven business for Publicis. Armel is a French scientist and has worked in algorithmic & artificial intelligence based systems for shape recognition. From Orange where he worked in R&D, then became involved in the international programme on Communications Services and Advertising, implementing on of the first Exchange and Data management platform in western Europe. Armel has moved to Starcom France, creating the data & analytics department, and progressively took the lead for D&A practice in EMEA. In Publicis Media new structure, Armel is leading operations globally for the Analytics and Insight practice across all Publicis Media Agencies. 

Armel is an alumni of the Ecole Centrale Paris with a degree in Applied Mathematics. His passions are jazz music, design and rebuilding mad houses in the south of France.