Amaud Lauga is the Director Data, Technolgy & Innovation Publicis Media France.
After 5 years of engineering studies with high level sporting status Tennis, Arnaud came in Paris to discover the world of communication agencies at Carat. Attached to digital, he was in charge of the statistical studies and R&D during 4 years and then moved to Performics / ZO to head the data scientists team. After becoming a data expert, he was appointed Head of Data Management & Advanced Analytics leading the client data and tools strategies, then Chief Technology Officer, member of Groupe ZO France Management Committee.
The highlight for him so far may have been the implementation of the L'Oreal 1st party DMP, allowing a deep digital targeting thanks to a strong Google infrastructure. Leading agency structuring technological project, he became Director Data, Technology & Innovation Publicis Media France recently.