Beatriz Fernandez De Bordon is the SVP Performance Media at Performics. She leads a cross-channel practice across all biddable media. This include planning and buying any form of addressable paid advertising that utilizes programmatic buying and optimization tools to manage client ROI.
Beatriz started as a Consultant in the 90s. She was the founder partner and Manager of dvdgo.com in 1999 and built Zed Digital in 2000. She led the digital operation of ZenithOptimedia group in Spain and in 2009 became Managing Director at VivaKi overseeing the digital strategy of the Publicis group agencies in Iberia. She also led The Pool: Online Video Research and Vivaki DSP in the Spanish marketplace. She was the founder of Vivawomen, Spanish chapter of women network in Publicis and member of VivaWomen in Chicago.
She was the Vice President of the IAB and member of the Board for seven years in Spain from 2000 to 2008. She was the Director of Masters in Digital Advertising at IAB-UCM and was a Professor of Digital Advertising Masters at ESIC and ESADE.
Beatriz graduated with Honors in Business Administration at UAM. She is also a Law graduate at UCM and she holds an Executive MBA at Business School ESCP-EAP.