Beth Uyenco - Principal Consultant, Beth Uyenco & Associates, USA

Beth Uyenco has a consulting agency that specializes on communications planning while also serving in comScore's Advisory Board. Previously she was Senior Vice-President for International Research responsible for overseeing comScore's research methodologies in international markets. She played an integral role in comScore's initiatives with local market measurement JICs, including UKOM (UK), MESA (Spain), STIR (Netherlands) and others.

Prior to comScore, Beth worked at Microsoft as its Global Research Director focusing on establishing the value of brand messaging through the company's ad-supported platforms as well as understanding how consumers interact with various marketing communication channels. Before that, Beth worked at OMD as U.S. Director of Strategic Research and Analysis. She was also Senior Vice-President of Research for Optimum Media, the media arm of DDB Worldwide working with a variety of clients both nationally and globally.

Beth is an active contributor to media industry efforts. She held key positions with the AAAA, the IAB, the Media Ratings Council, CIMM and the Council for Research Excellence. She currently serves on the board of the Mobile Market Research Association.