Brian Hui - SVP LeMall.com, NA Operations & Group Marketing LeEco, China

Brian Hui is the Vice-President at Amazon China. He is a pioneer in digital marketing for over 13 years and speaks at SES. Brian advocates use of technology to power marketing and public relations.

Currently, Brian takes cares of all Amazon's business units in China and is responsible for strategy development, marketing communications,mobile platform, consumer analysis and market research, marketing technology platform, and channel management.

Prior to joining Amazon, Brian served as Vice-President of Citibank in China and headed ebanking, mobile banking, ATM, digital marketing,innovation and ventures. Prior to this, he was in charge of Citibank China's regional ebusiness operation and strategy for EMEA.

He has overall 16 years of experience in brand management,advertising, online marketing, and channel and sales management in various multinational firms. His expertise lies in customer engagement modeling, search marketing,marketing automation and integrated marketing.

Brian graduated from Leicester University in Business Economics, and master's degree in Economics from the School of Economics and Management at Hong Kong University.