Caroline Worboys is a well known and respected figure in the data industry. She is on the Group Board of the DMA in the UK.
She has had a long and varied career in data working as an entrepreneur and in the corporate world for News International and Wunderman. She sold her business to News International in 1999, then spending 8 years managing and building a larger entity which she subsequently sold to SIG. From this foundation, she was part of the leadership team which created and then sold the third credit reference agency in the UK, Callcredit, to private equity in 2010. After this Caroline went on to lead the development of Customer Intelligence for Wunderman, initially in EMEA and then leading the Customer Intelligence team globally in New York.
Since returning to the UK Caroline, has been focussing on her interests and investments across her portfolio of businesses in the digital and data arena, all of which are using data and technology to create solutions which address digital disruption.