Chandler Nguyen - JAPAC Head of Media Planning, Essence, Singapore

Chandler Nguyen is the Regional Media Planning Lead at Essence and heads the planning team across Singapore, Australia, Japan and India, managing over $200M media budget/year for clients like Google, YouTube, FrieslandCampina and DAZN.

He’s responsible for the translation of client briefs into data-lead, innovative media strategies that excite clients across markets in APAC.

He’s also spending a huge amount of his time setting the team up for success in APAC including evolving the organisational structure, coaching the next generation, building the right process and tools and managing a team of over 30 people.

Chandler joined Essence in 2013 as biddable and performance lead for APAC. He impressed the leadership with his keen grasp of client business challenges and his ability to solve them with innovative solutions.