Charlie Hunter-Schyff - Global Head of Planning & Insights, Telefónica Digital, UK

Charlie Hunter-Schyff is the UK-based Global ead of Planning & Insights for Telefónica Digital’s advertising team. 

Hunter-Schyff leads the team responsible for the planning, marketing and best practices that drive the local Telefónica ad businesses across Europe and Latin America. He was part of the founding team that established the company’s mobile ad business in the UK and Europe, and is now managing the activation of Telefónica’s mobile ad business across Latin America. 

Prior to Telefónica, Hunter-Schyff worked in media at digital and traditional agencies. He was a founding member of the Interactive Advertising Bureau’s Mobile Steering Board and he is currently a judge on The Drum's Marketing on Mobile Awards & DMA.