Christian Bachem is the Managing Partner at .companion, a strategy consultancy for marketing management based in Berlin. Within the last three years, .companion was hired by two thirds of the DAX 30 corporations.
Since 2004, Christian also acts as Managing Director for the Web Excellence Forum (WebXF), an initiative for the proliferation of online communication standards.
Christian has 20 years of hands-on experience in online marketing, making him a pioneer in this field and a widely known expert in Germany.
From 1996 to 1997, Christian served on a steering group of IVW (the German ABC) that defined “Visits” and “PageImpressions” as the currency for online media in Germany.
In 2011, Christian moderated the working group “Media Convergence” of AG.MA the joint industry committee for media measurement in Germany.
Christian holds a Doctorate (1994) and a Master of Arts in Communication Science from FU Berlin (1991) and a B.A. from Johannes Gutenberg Universität Mainz (1987).