Christian Kugel - SVP, Strategic Insights & Analytics, NBCUniversal Media, USA

Christian oversees the market research and sales research teams at AOL and is responsible for infusing the voice of the consumer into the organization and developing new advertising ROI solutions. He also manages all primary quantitative and qualitative research at AOL, and his team is tasked with surfacing salient consumer and marketplace insights into the sales, product and content organizations.


Prior to AOL, he was SVP, Strategy and Innovation at VivaKi, where he worked with senior leadership to navigate new data and research challenges posed by emerging media. Prior to that, Christian held research and innovation positions at Millward Brown and Starcom.