Cynthia Evans - Research Director LATAM, GroupM, USA

Cynthia Evans, is the Latin America CSO for MEC and Research Director for GroupM. She has experience in quantitative business analytics, communications research. communications strategy, and has global experience in FMCG, food and beverage, and entertainment categories.

In her current position, Cynthia brings research and strategic planning to the communication investment function for the Latin Americas. She has previously held sales and marcom research positions in the US general market across a long portfolio of media and research suppliers.

Cynthia holds an MBA from Northwestern University Kellogg School with a concentration in quantitative business analysis and marketing science.