Dan Eggleston - SVP Strategic Account Management, MMA / Ipsos, USA

Dan Eggleston is the SVP, Account Management & Analytics at Marketing Management Analytics (MMA).

Dan has advised executives at some of the world's largest companies, applying his mix of broad analytics experiences and creative problem solving to address various marketing and business performance challenges.

Working with MMA since 2001, he has led project teams for clients that span across many industries including: Retail, E-commerce, CPG, Financial Services, Entertainment, Durables, Travel, and Healthcare. He has a depth of experience in delivering projects across a range of advanced analytic solutions, including: Marketing Mix, Digital Analytics, Brand Equity Modeling, Forecasting, Pricing, Product Assortment and Market Structure analysis.

Dan's contributions have been featured in publications such as Online Marketing Daily (MediaPost) and iMedia Connection and he has spoken at a number of industry events such as the ANA and OMMA Global about cross-media interaction measurement and improved attribution methods.