Daniel Ramirez is the Co-founder/Head of Analytics at OpenUp.
Before that he was the Director of Analytics at iCrossing. Previously he was the Associate Director, Analytics at Neo@Ogilvy. He has over 10 years of analytics and research experience working at agencies, client side and some notable tech companies, Yahoo, Mode Media and Microsoft.
While at Yahoo, he developed in-market research methodologies for large original video content sponsorships to measure the impact on brand perception and online/offline sales.
Working at Mode Media allowed Dan to apply his knowledge of research and ad effectiveness work in other markets around the world− United Kingdom, Canada, Germany and Japan. By teaming up with Nielsen, ComScore and NuggAd, Dan was able to develop automated segmentation and profiling of Mode’s audience in their 4 major markets outside the US.
At Microsoft, Dan’s scope of work expanded to conducting research in over 30 countries around the world and developing large strategic data solutions for agency holding companies WPP, Publicis and Havas.