David Raichman - Executive Creative Director, OgilvyOne, France

David Raichman, the Executive Creative Director of OgilvyOne in Paris, has spent the last 12 years helping reinvent the creative and digital industries. Constantly remixing innovation, creativity and storytelling, he stumbles into the risk zone every day. That’s probably because he’s never been in advertising: design, philosophy and science have moulded his character and career.

Digital is David’s blood. He was already a web editor in the 90’s for America Online in France, and in 2008 he created one of the first agency UX design departments at OgilvyOne. Two years on, he launched Ogilvy Lab Paris to push innovation still further.

Working for worldwide brands such as Coca-Cola, Babolat, Nestlé or Ford, David’s goal is to make them embrace initiatives that aren’t really advertising as we know it. Today, brands need an innovative, useful role in real life.

Passionate about ideas, design thinking and digital, David won many awards such as Cannes Lions, LIA, Clios. He was also named jury member at Cannes Lions 2016 for Mobile Category.