David Smith - CEO & Founder, Mediasmith, USA

David Smith is Founder and CEO at Mediasmith, Inc. David also serves in the advisory board and industry committee of the 4A's, ARF, comScore Media Metrix, Quantcast, IAB, I-COM and Online Publishers Association, where he works to establish and refine standards in metrics, business practices and financial issues for interactive advertising

David is an internationally-recognized expert in the areas of new media application, media strategy, media planning and metrics. As a veteran in the area of advertising media management, his experience is drawn from the creation of the first-generation advertising technology to dealing with today's issues surrounding metrics in the digital marketplace. David is consistently called upon by the press as a resource for publications such as Fortune, Businessweek, Mediaweek and authors thought pieces on an ongoing basis for publishers including iMedia Connection and Fast Company.