Dr. Sandy K. Eubank is the Chief Marketing Sciences Officer at Omnicom Media Group.
Previously she was the Chief Marketing Sciences Officer at PHD USA. As Chief Marketing Sciences Officer, Sandy worked with PHD’s media strategy teams to deliver fact-based insights that drive better communication strategies, ideas and executions. She lead the analytics teams that drive digital performance and the transformation to data driven one-to-one marketing for clients. Her work included the development and use of predictive, attribution and econometric models to help manage media investments more effectively. She headed a diverse team of professionals that support account teams by providing data based insights, tools/optimization and reporting results.
Prior to joining PHD, Sandy worked in a similar role at sister agency OMD, as the General Manager of Ipsos-Novaction North America, SVP Global Marketing for ACNielsen, and EVP International Client Service for BASES. She has over 25 years of combined experience, specializing in analyzing and modeling data to produce value-added insights that drive creative solutions for clients. Sandy’s extensive experience includes new product forecasting, market mix modeling and multivariate analysis. She has worked on hundreds of products across a wide range of categories.
Sandy has a doctorate in marketing and quantitative methods, as well as an M.B.A., from Boston University. She lives in New Canaan, Connecticut, with her family.