Evan Hanlon - Managing Partner, Director of Strategy & Platforms, GroupM, USA

Evan Hanlon is the managing partner and director of strategy & platforms for GroupM North America, focused on empowering the organization with data and technology.

He first came to the group through Xaxis in 2011, where he led the audience strategy group in engaging with the broader data ecosystem and creating innovative approaches to audience buying. 

Prior to Xaxis, he started his career on the creative side as a copywriter and brand strategist, focusing on the development of brand identities.

Evan is a graduate of Harvard College, with a Bachelor of Arts in Visual and Environmental Studies.