Fernando Miguel Parreira - Director Comercial SAPO, Portugal Telecom, Portugal

Fernando Parreira is the Sales Director of SAPO.pt, a Digital Business Unit of Portugal Telecom. Besides the Sales role, Fernando is currently working in the development of Innovative Advertising Data Products based on the consumer data of the Telco, with cross-targeting between Televison Consumption and Internet Usage.

He was previously Head of the Online Classifieds Division in SAPO, where he contributed for the development of a Business Intelligence Model that helped Car Dealers get a better market forecast. Fernando has more than 15 years experience in the Digital Market, always related with monetization models (Advertising, e-Commerce and Classifieds).