Gareth Deere is the Global Research Director at Ipsos MediaCT. He began running media and technology research programmes around the time of the dot com boom. Ever since then he has been working with clients to help them successfully manage their brands, products and services in a flips, clicks and mortar world. Over the past two years he has written papers, presented at conferences and won innovation awards, focusing on the monetization opportunities for mobile content and the changing needs of Generations X through to Z. In his current global role at Ipsos, he ensures clients in the content and technology space are getting the most out of Ipsos™ presence in 80+ markets. He is a member of the Market Research Society and a fluent Spanish speaker.