Gemma Muñoz is the CEO of El Arte de Medir. She holds a Computer Technology certificate and a Web Analytics Master's degree at the British Columbia University. She was named in 2012 as one of the 100 Leading Women in Spain in the category of Entrepreneurs and Innovators for Women & Cia (www.lastop100.com ).
She is the author of the books "Marketing Analytics" (Anaya, 2015), "Web Analytics in a Week" (Management 2000, 2012), "The Art of Measure" (Profit, 2011) and "Marketing Metrics" (ESIC, 2010). She is the only spaniard that has become a finalist in the Awards Digital Analytics Association in the category of Web Analytics Rising Star. Since June 2013, she's the official speaker of Google via Cardinal Path for Spain and LATAM. She is also a regular speaker at international events related to Data Science.