Gerlinde Krause - Director CRM, Hubert Burda Media, Germany

Gerlinde Krause is the Director of Consumer Relationship Management at Hubert Burda Media’s Magazine Holding. She is responsible for the overall consumer strategy and implementation of the company’s CRM technology systems.

Prior to taking this position, Gerlinde was responsible for the subscribers of Burda News. She provides extensive experience with direct, database and online marketing and has worked for large international companies for more than 20 years.

She built up the end user business for Microsoft Austria. She was responsible for content marketing and the implementation of IVW at CompuServe, launched Germany`s largest customer loyalty program (Payback) and supported the implementation of AGOF at T-Online. For Deutsche Telekom, she implemented permission and online marketing as well as targeted product, content and advertising offers on their website. With paysafecard, Gerlinde planned and executed their worldwide marketing strategy throughout more than 30 countries and has launched the product in Brasil and the U.S.