Graham Ratcliffe - Co-founder, Vice President of Product & Marketing, Abakus, USA

Graham Ratcliffe is the Co-founder, Vice President of Product & Marketing at Abakus, a software platform that makes marketing measurement and optimization easy. Graham is responsible for understanding the marketing challenges that clients face, translating those challenges into product requirements, and overseeing development of Abakus’ groundbreaking software. Abakus' patented technology platform analyses marketing activity, across all channels, in real-time. It explains what is working, why, and how to optimize for performance.

Before joining Abakus, Graham led Corporate Strategy for media services firm, Exponential Interactive. He started his career working for global strategy consulting firm, L.E.K. Consulting, providing corporate strategy advice to Fortune 500 and FTSE 100 companies. Graham has a Masters in Engineering Design from University of Bristol.