Guy Hearn - Chief Innovation Officer-What's Next, Omnicom Media Group, Singapore

Guy Hearn is the Director of Communications Insights, Asia Pacific for the Omnicom Media Group and is responsible for the company's research unit and providing new business leads and expanding the group's expertise in consumer understanding and planning within the region.

An industry veteran, Guy has more than two decades of professional research experience – mainly in the FMCG, Finance, Travel and Leisure and Retail contexts. He specialises in motivational, stakeholder, shopping and ethnographic research as well as qualitative research in general.

Guy joined the Omnicom Media Group from TNS Singapore and Hong Kong where he was Director, Client Service & Insights, and was responsible for managing strategic accounts such as Procter & Gamble, Visa and Diageo as well as developing new business and managing the professional development program.