Hans Helbig is the Global Head of Digital Marketing at Reckitt Benckiser. As a digital leader at RB, a global CPG company with a portfolio of brands that generated £10b+ of revenue, Hans is responsible for bringing together class leading digital programmes covering platforms, capabilities, strategic thinking and brand management. His product portfolio covers everything from Durex and Dettol to Cillit Bang and Nurofen. His career has extended across sectors from automotive to healthcare, telecoms, media and FMCG and he has also run his own consulting practice.
Before joining RB, his career included senior digital roles at The Coca-Cola Company, Sony, Vestel and Hutchison 3G. The core essence in his career has been about bringing digital change to large corporations.