Howard Shimmel is the Chief Research Officer of Turner. Within this leadership role, he oversees research initiatives spanning the company’s multi-screen entertainment, news, kids and sports brands, as well as corporate analysis and insight-led research efforts in collaboration with the company’s heads of sales and data.
Prior to be promoted to his role in 2014, Howard was senior vice president of ad sales and sports research for Turner. He joined Turner from Nielsen Media & Advertising Analytics where he served as executive vice president. Howard's prior experience includes research roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc.
Howard is a frequent speaker at media research conferences and other industry events. He is a former chairman of the Video Advertising Bureau (known at that time as the CAB) national research committee and a recipient of the group’s Jack Hill Award for excellence and integrity in media research (1993) and its President’s Award (1990). He received a Bachelor of Science degree from the State University of New York at Stony Brook.