Huascar Peralta - SVP, Director of Decision Sciences & Digital Ad Operations, Universal McCann, USA

Huascar Peralta is the SVP, Director of Decision Sciences at Universal McCann Detroit. He is responsible for providing measurement, learning and analysis for all digital media programs as well as working with traditional teams to develop cross-channel solutions for Chrysler, Nationwide and other Detroit based accounts. His efforts are focused on providing data and solutions that support media and client initiatives along with developing and enhancing partnerships with technology companies to meet client demands.

Prior to his current position, Mr. Peralta was the Ad Operations Director at Zenith Optimedia working on such clients as HP, Chase, T-Mobile and Puma. He began his career at Beyond Interactive in Ann Arbor, MI where his primary focus was growing and managing operations for the Oracle brand globally. His domestic autos experience began with a two year stint at JWT/Team Detroit working on Ford before joining Zenith Optimedia.

Mr. Peralta attended Lawrence Tech University School of Architecture and currently lives in Ann Arbor, MI with his wife Monique, and his two daughters, Solana and Iliana.