Hugo Hanselmann - CEO & Founder, HuHeHa, Belgium

Hugo Hanselmann is the CEO & Founder of HuHeHa.

Previous he was the CMO of Novero and until mid 2014, Hugo was the Global Director of Digital Connections of Anheuser-Busch InBev, where he has implemented digital campaigns across the planet. Working for the leading global brewer and one of the world’s top consumer product companies, he has honed his talents for innovative and effective consumer engagement strategies that create an emotional connection with brands via digital, mobile and social media channels.

Back from New York, Hugo Hanselmann is now based in Brussels where he founded his own company (HuHeHa), offering business consultancy for marketing, sales and digital business models as well as investor- and startup support.

Currently he is assigned as the Chief Marketing & Sales Officer for Novero, a leading premium supplier of Connected Car Technology, based in Germany.

Hailing from the Netherlands and after receiving his degree from the University of Groningen, he began his career at Daimler working across business units throughout Europe and Asia. He is fluent in English, German, and Dutch.