Ian Liddicoat is the Global Chief Information Officer and Head of Data Sciences at Zenith Optimedia based in London. His responsibilities include strategy for all applications of data, technology and analytics, global technology platforms, Ninah UK Analytical consultancy including econometrics, customer analytics and machine learning practice. He led major projects in digital attribution and the integration of machine learning methods in programmatic media buying.
Previously, Ian was the Ministry of Defence Senior Analyst MD Equifax Decisions services. He was the Founder and MD Monday International Consultancy – acquired by WPP GreyWPP. He was the Head of Marketing Sciences Towers Watson at EMB Consultancy LLP.
Ian has an MBA, IDM Diploma in Marketing (winner of WWAV top student prize) BSc Computer Science.