James Hanson is the Capability Centre manager for Unilever’s People Data Centres. He focuses on driving innovation, industrialisation and continuous improvement within the People Data Centre, across services, data, tools and training, to enable better marketing insights delivery.
To date his twin focuses have been to increasingly leverage data science and automation in the PDC to enabling more impactful insights at speed and at scale, while also ensuring the People Data Centre uses increasingly innovative data sources in the context of a changing social listening landscape. James has a passion for utilising this to enable better consumer trend identification and understanding, speaking about this in San Sebastian at the 2018 edition of the I-Com conference.
James holds a BSc in Economics from the London School of Economics and after some time in management consulting, during which he transitioned towards analytics, he joined Unilever. At Unilever, James has cultivated an interest in marketing analytics, leading the UK’s People Data Centre and then the Central Capability team.