Janet Naidenova is a graduate in Mathematics from Sofia University, "St. Kliment Ohridski" and in marketing and innovations from "Koichev’s International Business School". Janet has more than 25 years of experience in the fields of ICT and marketing, 8 of which – in a global FORTUNE 500 company, reaching the position of Channel Marketing Director for EMEA. In 1999 Janet established JNN Consult, the first marketing consultancy agency, specializing in the fields of ICT and digital marketing. Jointly with Saga Technology published a "White Paper on IT in SMEs", "White Paper on the Bulgarian e-Government", "White Paper on the Bulgarian Telecommunications, Services and Technologies", "White Paper on Intelligent BMS in Bulgaria". JNN Consult is also the marketing agency of Gartner for Bulgaria.
Janet Naidenova is the first lecturer in Internet marketing at Sofia University, within the Masters programme in e-business. Janet is a member of the Bulgarian Marketing Association, a co-founder of the Association of SME in Bulgaria, chairperson of the Board of Directors at the Bulgarian Web Association (www.bwa.bg) in the period 2005-2007, and chairperson at IAB Bulgaria (www.iabulgaria.bg) since the establishment of the association in 2009.